Publications

2024


VANDA 2024 Vienna AnthropologicalDays, AUT

<WeChat Trade-off> Digital Ethnography in the Post-pandemic Times.


2023


ANZCA (Australian and New Zealand Communication Association) 2023 Conference, NZ

<WeChat ecology> chapter 4: The Chinese international students 


2022


ANZCA (Australian and New Zealand Communication Association) 2022 conference, University of Wollongong

‘Vaccine kills!’ Covid rumors research by comparing @NSWhealth and @VIcGovDH on Twitter

 

WeChat Ethnography: New Practices and Limits of an Emerging Research Method’ workshop presentation, University of Geneva:

<The digital bridge: WeChat ecology and Chinese students in Melbourne>

 

Cultural Studies Association of Australasia (CSAA) 30th Anniversary Conference, RMIT University:

<The digital bridge: WeChat ecology and Chinese students in Melbourne>

Research project

WeChat Ecosystem Project

2022-2026 Undergoing Ph.D. Project 

RMIT University (AU)

www.wechatresearch.com  

This PhD research project will focus on WeChat ecology and Chinese students living in Australia. It seeks to understand how the WeChat ecosystem continues to play a significant role in the lives of these young user groups. More precisely, I will examine why Chinese students in Melbourne continue to use WeChat despite its strict censorship regime and all the other social media platforms available. 


Red (xiaohongshu), eCom, and media research

2023-2024 

RMIT University (AU) & The Chinese University of Hong Kong (CUHK) 


The purpose of this study is to explore how buyers’ imitation of others’ online behavior is positively associated with purchase behavior. We will focus on the Chinese social media site Xiaohongshu (known as Red) and its users, using the theory of the word-of-mouth effect to further validate the influence of discourse on purchasing decisions in the third space.


Vaccine kills!’ Covid rumors research by comparing @NSWhealth and @VIcGovDH on Twitter

2023-2026

RMIT  University (AU)

This project was initially conducted in February 2021, with a second edit in December 2022 (undergoing). This paper focuses on two Twitter accounts, that is, Victoria (@VicGovDH) and NSW official (@NSWhealth), trying to compare their infor-dissemination methods during Covid and how the public reacts to their online practice. This research paper will adopt quantitative research methods by using content analysis (CA) and sentiment analysis (SA) further investigate two Twitter accounts.

Nailed the COVID-Vaccine rumors by@NSWhealth and @VIcGovDH on Twitter: a brand comparative report

2020-2021- Completed Master Degree Project 

Monash University (AU)

Supervision: Prof: Scott Wright, William Lukamato

HashTag research #2020election on Twitter

2020- Completed Master Project 

Monash University (AU)

Supervision: Prof: Scott Wright